5 Comments
Sep 26, 2023Liked by Herb Greenberg

Last time I went bowling, it was.... 10 years ago I think. Even then, more expensive than I thought. Used to be a blue collar pastime. I used to be a dedicated bowler, long ago. Junior bowling league I bowled 210 and that's my high game to this day!

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Sep 24, 2023Liked by Herb Greenberg

Local independent bowling rates, peak hour$:

$80 for 2 hours lane rental.

4 people x $5/shoe rental.

Med. sized california city.

=$100 for two hours, 4 people (but up to 6 people/lane rental).

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author

Surely there are some bowlers here who could weigh in. Surprised I haven't heard from any.

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Sep 24, 2023Liked by Herb Greenberg

Two potential candidates for your red-flag research are two non-alcoholic beverage companies: ZeviaPBC (ZVIA) and Celsius Holdings (CELH).

ZeviaPBC is proud of its "asset light" business model (red flag right there?!) and use of stevia leaf extract to sweeten its relatively healthy carbonated beverages with flavors like creamy root beer, fruit punch and Dr. Zevia. They are set up as a Public Benefit Corporation because they say they are on a mission to benefit the public by replacing the old sugary soft drinks with zero-sugar Zevia alternatives. Their CEO, whom they brought on right before their IPO, spent many years working at Red Bull in marketing.

Celsius Holdings makes energy drinks. They caught my eye when Post Malone recently said in an interview that he lost a lot of weight because he stopped drinking soda but added the caveat that sometimes he had to break his rule and drink a Celsius soda because "damn they are so delicious." So the company is producing drinks that are cool and delicious. They don't have any debt. They are not profitable like Zevia, so maybe the analysis ends there. They have an unusually high 23% short interest. Pepsi recently took a $550 million stake in the company as part of a long-term distribution deal.

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author

Thanks! Celsius is pretty well-known. Hadn't looked at it in awhile... I'll leave that battle to others. ZVIA, too small, but who knows, getting smaller? Wish I had heard of it at $13. It would be fun to go back and see how all the public benefit cos have done.

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