Betting against Starbucks (SBUX) CEO Howard Schultz has proven over the years to be a losing bet... He beat the shorts in the early days of the chain when critics (including yours truly) said the company's business model of opening stores across the street from one another made no sense... and that the coffee was too "burned" for the average American.
Why Olive Oil-Infused Coffee Won't 'Transform' Starbucks
Why Olive Oil-Infused Coffee Won't…
Why Olive Oil-Infused Coffee Won't 'Transform' Starbucks
Betting against Starbucks (SBUX) CEO Howard Schultz has proven over the years to be a losing bet... He beat the shorts in the early days of the chain when critics (including yours truly) said the company's business model of opening stores across the street from one another made no sense... and that the coffee was too "burned" for the average American.